VP Sales - New Development at Experience Senior Living

United States

$150k - $175k

<p>The Vice President of Sales for New Development leads the sales strategy and execution for new senior living communities throughout the pre-development, development, and lease-up phases. This strategic role partners cross-functionally with real estate development, design and construction, marketing, and operations teams to create and implement sales approaches that meet or exceed occupancy and revenue targets. The VP plays a vital role in establishing community positioning, generating early momentum, and ensuring a successful handoff to operational leadership upon stabilization.</p><p>Principal Duties and Responsibilities</p><p> The following essential functions are the fundamental job duties of the position to be completed with or without reasonable accommodation.</p><p> </p><ul><li>In partnership with the SVP of Sales, design and execute market-entry and lease-up sales strategies from concept through stabilization.</li><li>Utilize market feasibility research, and demographic analysis to inform pricing, product offerings, and competitive positioning.</li><li>Lead the planning and implementation of sales infrastructure, including sales offices, model units, marketing collateral, and promotional launch plans.</li><li>Recruit, manage, and support high-performing pre-opening sales teams.</li><li>Oversee lead generation, sales pipeline development, and reservation-to-deposit conversion metrics.</li><li>Integrate sales needs and messaging into the community design process in collaboration with the development and construction teams.</li><li>Collaborate with operations to ensure a smooth and successful transition from development to occupancy.</li><li>Track and manage pre-opening budgets, sales forecasts, and performance milestones.</li><li>Champion a prospect-centered selling approach focused on relationship-building and understanding the emotional drivers of senior living decisions.</li><li>Establish systems for robust prospect relationship management and nurturing throughout the sales journey.</li><li>Build strong relationships with local referral networks, healthcare providers, community organizations, and municipalities to support outreach and early move-ins.</li><li>Partner with marketing to design and execute pre-opening events that create buzz, increase engagement, and foster early resident commitments. </li></ul><p> </p> <p> </p><p> </p><p>Minimum Qualifications</p><p> </p><ul><li>Bachelor’s degree in business, marketing, communications, or a related field; MBA or advanced degree preferred.</li><li>7+ years of progressive experience in sales leadership, with at least 3 years in pre-opening or lease-up roles within senior living, multifamily, or hospitality sectors.</li><li>Demonstrated success in launching and stabilizing new assets, including experience with site selection input, pricing strategy, and pre-opening sales campaigns.</li><li>Expertise in prospect-centered selling, relationship-based sales, and CRM pipeline management.</li><li>Strong understanding of the senior living customer journey and the unique emotional drivers of older adult decision-making.</li><li>Proven ability to lead and motivate remote and field-based sales teams.</li><li>Experience working cross-functionally with development, construction, operations, and marketing teams.</li><li>Excellent communication, presentation, and interpersonal skills, with the ability to influence across functions and levels.</li><li>Highly organized, proactive, and capable of managing multiple pre-opening projects and timelines.</li></ul><p> </p><p>Expected Performance</p><ul><li>Willingness to travel extensively across new market geographies as needed (50–75%)</li></ul><ul><li>Ability to work varied schedules to include weekends, evenings, and holidays. </li></ul><p> </p> <p>We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.</p><p></p><p>Compensation: $150,000-$175,000</p><p></p><p>Application Deadline: We anticipate reviewing applications through August 31st, 2026.</p>