Regional Manager, UK & Ireland at Finnair

Canada

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: With our heart in Finland, we make every journey better, today and tomorrow. Our values – Always Safe, Customer at Heart and Stronger Together– guide us in everything we do. We are now looking for a REGIONAL MANAGER, UK & IRELAND to join our team! In this role, you will ensure Finnair’s strong presence in your designated markets by developing indirect sales with key indirect partners, including major global and regional travel agencies and corporate accounts. You will work closely with local cooperation partners to strengthen Finnair’s position and strengthen B2B joint business practices and dealing. As Finnair’s representative and spokesperson, you will play a key role in promoting our brand, driving NDC transformation in your designated markets, and contributing to the development of initiatives that shape the direction of B2B sales as part of overall Finnair revenue. Finnair’s headquarters are located in Vantaa, Finland; however, this position is based in the United Kingdom. The role is primarily remote, but it will require frequent travel. Main responsibilities: Ensure Finnair presence in the dedicated markets among key stakeholders in the industry, targeting at maximizing awareness of Finnair with the resources available. Ensure B2B strategy develops at pace and in-line with overall Finnair strategy and direction. Drive and develop the performance of relevant managed accounts. Develop and strengthen cooperation with travel agencies and corporate clients in the region by leading sales and marketing efforts, supporting NDC adoption, and ensuring Finnair’s products are easily accessible through customers’ preferred purchasing channels. Actively identify and create new business opportunities with strategic customers at local, regional, and global levels. Ensure alignment with Joint Business developments by incorporating Finnair strategy into JB commercial models and ensuring JB B2B actions are embedded in Finnair sales plans and execution. Drive indirect sales and the adoption of modern channels, while simultaneously giving insights into Direct Sales strategy. Provide valuable market insights to be utilized in strategic decision making across the organization. Act as a spokesperson within markets of responsibility, communicating on a wide range of topics. Attend and participate in selected events (either as a participant or a speaker), if seen that it brings added value. Our expectations: Bachelor’s degree from a commercial field or equivalent. Minimum 3–5 years of experience in account management and creating new sales opportunities. Proven track record in successful account management. Excellent communication and interpersonal skills to foster a positive team environment and build trust with customers. Ability to collaborate effectively with internal stakeholders such as Revenue Management, Marketing, Network Planning, Distribution etc. Good conflict resolution and negotiation skills to manage difficult customer interactions diplomatically. Result-driven, sales-oriented attitude. Analytical way of thinking, ability to use data to drive decisions and improve processes. Good change adaptability and ability to pivot strategies quickly. Strong communication skills; clear, concise, and persuasive in both written and verbal formats. Solid airline industry and principles understanding as well as ability to understand travel industry stakeholder needs and ambitions. Travel industry experience and existing contacts in the markets is highly appreciated. The employee must have all the legal rights to reside and work in United Kingdom. Working at Finnair: We offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement. You will be supported by internally highly rated supervisory work with modern leadership practices that we constantly develop. We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit. Are you ready for the challenge and want to join our team? Get onboard! Submit your application with your CV, cover letter and salary expectation no later than Sunday, 15 March 2026. Please note that the hiring process may include a pre-employment security clearance and a drug test. For more information, please contact Heidi Pajari (Head of B2B Leisure, Central Europe & US) by phone +358 50 3926033 on the specified hours stated below (EET / UTC+2): Thursday, 5 March between 12pm to 1pm Thursday, 12 March between 12pm to 1pm Friday, 13 March between 12pm to 1pm Please note that we do not process applications submitted via email. Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self. Finnair is a network airline that specialises in passenger and cargo traffic between Europe, North America and Asia. It also offers package tours under its Aurinkomatkat-Suntours brand. Finnair offers direct flights to approximately 40 countries and over 100 destinations.