Lead Customer Marketing Manager at GoFundMe
United States
$118.5k - $177.5k
<p><strong>Want to help us help others? We’re hiring! </strong></p> <p>GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.</p> <p>Join us! The <a href="https://www.classy.org/">GoFundMe Pro</a> team is searching for our next Lead Customer Marketing Manager to sit within our Demand Generation team and serve as the bridge between Product Marketing (PMM) and Customer Experience (CX). This role is focused on equipping account managers, driving review generation, and ensuring customers receive clear, timely communication.</p> <p>You'll be a program builder and cross-functional operator who keeps the customer-facing engine running smoothly between product, marketing, and the teams that own customer relationships day to day.</p> <p><strong>What You'll Do</strong></p> <p><em>Customer & Release Communications</em></p> <ul> <li>Own email communications to existing customers, including feature announcements, release notes, product updates — developed in close partnership with PMM.</li> <li>Translate product-led messaging into clear, benefit-forward language appropriate for customers at every stage of their journey.</li> <li>Maintain a communication calendar aligned to product releases, launches, and key moments in the customer lifecycle.</li> <li>Ensure customers are never caught off guard by product changes; you're the person who makes sure the right message gets to the right customer at the right time.</li> </ul> <p><em>Account Manager Enablement</em></p> <ul> <li>Build and maintain a library of Gong call templates, talk tracks, and conversation guides that help account managers navigate renewals, upsells, objection handling, and business reviews.</li> <li>Develop QBR and EBR templates in collaboration with CX leadership that help account teams tell a consistent value story.</li> <li>Create one-pagers, email templates, and other customer-facing collateral that AMs can pull from at key moments in the account lifecycle.</li> <li>Partner with CX and Sales leadership to identify gaps in AM tooling and close them.</li> </ul> <p><em>Review Generation Programs</em></p> <ul> <li>Own the strategy and execution of review generation across platforms like G2, Capterra, and Trustpilot — including outreach cadences, timing logic, and incentive structures.</li> <li>Work with CX to identify the right customers for review asks and build repeatable workflows.</li> <li>Monitor review volume, ratings, and response trends; report on program performance and iterate accordingly.</li> </ul> <p><em>PMM–CX Bridge</em></p> <ul> <li>Act as the connective tissue between PMM and CX, ensuring product positioning is reflected accurately in customer communications while staying grounded in what account teams actually hear from customers.</li> <li>Participate in launch planning to represent the customer communications workstream.</li> <li>Surface insights from account manager conversations and CX data that help PMM sharpen messaging and prioritization.</li> </ul> <p><strong>What We're Looking For</strong></p> <ul> <li>7+ years of B2B SaaS marketing experience, with meaningful time in customer marketing, lifecycle marketing, or a closely adjacent function.</li> <li>Proven track record running review programs and building AM-facing enablement materials.</li> <li>Exceptional writer who can translate product complexity into clear, concise customer communication.</li> <li>Strong cross-functional operator; you know how to work across PMM, CX, and Sales.</li> <li>Familiarity with tools like Gong, Gainsight, HubSpot, G2, or similar platforms is a plus.</li> </ul> <p><strong>Why you’ll love it here</strong></p> <ul> <li><strong>Make an Impact</strong>: Be part of a mission-driven organization making a positive difference in millions of lives every year.</li> <li><strong>Innovative Environment</strong>: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.</li> <li><strong>Collaborative Team</strong>: Join a fun and collaborative team that works hard and celebrates success together.</li> <li><strong>Competitive Benefits</strong>: Enjoy competitive pay and comprehensive healthcare benefits.</li> <li><strong>Holistic Support</strong>: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.</li> <li><strong>Growth Opportunities</strong>: Participate in learning, development, and recognition programs to help you thrive and grow.</li> <li><strong>Commitment to DEI</strong>: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.</li> <li><strong>Community Engagement</strong>: Make a difference through our volunteering program.</li> </ul> <p><strong>We live by our core values:</strong> <em>impatient to be great</em>, <em>find a way</em>, <em>earn trust every day</em>, <em>fueled by purpose</em>. Be a part of something bigger with us!</p> <p>GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.</p> <p>The annual U.S. salary range for this full-time position is $118,500 - $177,500. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the <strong>specific total compensation package </strong>based on your location during the hiring process.</p> <p>If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this <a href="https://docs.google.com/forms/d/e/1FAIpQLSfMjnHwvO8-OvkDpXuRokGwUpWi9lLTL0gG1Rjx8ON_f4mpYA/viewform">accommodation form</a>.</p> <p><strong>Global Data Privacy Notice for Job Candidates and Applicants:</strong></p> <p>Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available <a href="https://www.gofundme.com/c/personal-privacy-notice-for-classy-and-gofundme">here</a>. By submitting your application, you are agreeing to our use and processing of your data as required. </p> <p><strong>Learn more about GoFundMe:</strong></p> <p>We’re proud to partner with <a href="https://www.gofundme.org/">GoFundMe.org</a>, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their <a href="https://www.gofundme.org/blog/fiscal-year-2026-impact-report/">FY ‘26 annual report</a>.</p> <p>Our<a href="https://www.gofundme.com/c/gofundme-2025-year-in-help"> annual “Year in Help” report </a>reflects our community’s impact in advancing our mission of helping people help each other.</p> <p>For recent company news and announcements, visit our <a href="https://www.gofundme.com/c/newsroom">Newsroom</a>.</p> <p><strong>Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only</strong></p> <p>We use Metaview as part of our hiring process for jobs in NYC and certain features may qualify it as an automated employment decision tool (AEDT), as defined by New York City Local Law 144. As part of the hiring process, we provide Metaview with job requirements and candidate submitted resumes and application materials to assist in evaluating job-related qualifications. While this tool is used to improve efficiency and support our recruiting personnel, all final hiring decisions are made by GoFundMe employees.</p> <p>We began using Metaview on March 10, 2026. The Metaview tool has been reviewed by an independent auditor. Results of the audit may be viewed <a href="https://trust.warden-ai.com/metaview/application-review/nyc">here</a>. The tool evaluates your professional experience, technical skills, education, and other qualifications using information collected directly from your submitted resume and application materials; all such data is retained in accordance with <a href="https://www.gofundme.com/c/personnel-privacy-notice-for-gofundme">GoFundMe’s Personnel Privacy Notice</a> and applicable legal requirements. If you would like to request an alternative selection process or a reasonable accommodation, please fill out this <a href="https://docs.google.com/forms/d/e/1FAIpQLSfMjnHwvO8-OvkDpXuRokGwUpWi9lLTL0gG1Rjx8ON_f4mpYA/viewform">accommodation form</a>.</p>
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