Senior Director, Consumer Marketing at GoFundMe
United States
$195k - $292k
<h2><strong>Want to help us help others? We’re hiring! </strong></h2> <p>GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.</p> <p>Join us! We're looking for a Senior Director of Consumer Marketing to help redefine how people think about helping, generosity, and community.</p> <p>This leader will shape how GoFundMe shows up in culture, build emotional connection with our brand, and create campaigns and stories that inspire participation. They will lead our consumer marketing function across brand strategy, integrated marketing, and content, helping expand GoFundMe beyond moments of crisis and establish helping as a meaningful part of everyday life.</p> <p>The ideal candidate combines strategic brand leadership with exceptional storytelling instincts, cultural fluency, and a deep understanding of how purpose-driven marketing can inspire action at scale.</p> <h2><strong>What You'll Do</strong></h2> <h3><strong>Lead Consumer Marketing Strategy</strong></h3> <ul> <li>Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy.</li> <li>Lead the evolution of GoFundMe's brand from a platform associated primarily with moments of crisis to the defining brand behind helping people help each other.</li> <li>Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters.</li> <li>Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve.</li> </ul> <h3><strong>Build the Brand Behind Helping</strong></h3> <ul> <li>Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences.</li> <li>Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity, celebration, ambition, recovery and community support.</li> <li>Create campaigns that strengthen emotional connection, increase consideration and reinforce GoFundMe's leadership in helping people help each other.</li> <li>Ensure consistency and excellence across all consumer marketing efforts while adapting messaging for different audiences and moments.</li> </ul> <h3><strong>Lead Integrated Marketing & Cultural Relevance</strong></h3> <ul> <li>Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels.</li> <li>Identify cultural moments, community trends and emerging opportunities that increase GoFundMe's relevance and visibility.</li> <li>Partner with Social, Communications, Events and Partnerships teams to create programs that spark conversation, inspire participation and strengthen brand affinity.</li> <li>Help shape how GoFundMe shows up in culture and remains relevant to the communities shaping the future of generosity.</li> </ul> <h3><strong>Build a World-Class Storytelling Engine</strong></h3> <ul> <li>Develop a content strategy that showcases the power of generosity, community and human impact.</li> <li>Create compelling narratives that inspire donors, empower fundraisers and strengthen trust in the platform.</li> <li>Oversee editorial planning, campaign storytelling, creative development and content production across channels.</li> <li>Build scalable content franchises and storytelling platforms that elevate GoFundMe's voice and mission.</li> </ul> <h3><strong>Win the Next Generation of Supporters</strong></h3> <ul> <li>Lead strategies that strengthen GoFundMe's relevance with Millennial and Gen Z audiences.</li> <li>Explore new partnerships, creators, storytelling formats and community programs that connect GoFundMe with the future of generosity and participation.</li> <li>Help ensure GoFundMe remains culturally relevant and deeply connected to the next generation of supporters.</li> </ul> <h3><strong>Drive Cross-Functional Collaboration</strong></h3> <ul> <li>Build integrated planning processes that align stakeholders around shared objectives, messaging and campaign execution.</li> <li>Partner closely with Consumer Product Marketing to translate product innovation and customer insights into compelling customer-facing narratives and campaigns.</li> </ul> <h3><strong>Measure Impact & Drive Business Results</strong></h3> <ul> <li>Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth and advocacy.</li> <li>Use research, audience insights and performance analytics to optimize marketing investments and campaign effectiveness.</li> <li>Develop clear reporting frameworks and executive-level narratives that connect marketing performance to business outcomes.</li> </ul> <h2><strong>Success in This Role Looks Like</strong></h2> <ul> <li>Increased brand contribution to GDV</li> <li>Increased consideration among aware audiences</li> <li>Stronger emotional connection and trust in the GoFundMe brand</li> <li>Growth in engagement among Millennial and Gen Z audiences</li> <li>Increased participation in campaigns, content, and community initiatives</li> <li>Greater cultural relevance and earned media impact</li> <li>Stronger employee advocacy and alignment around GoFundMe's mission</li> </ul> <h2><strong>What You'll Bring</strong></h2> <ul> <li>12+ years of experience leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations.</li> <li>Proven success building brands that drive both cultural relevance and business growth.</li> <li>Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling.</li> <li>Strong understanding of community-driven, purpose-led, and culturally relevant marketing.</li> <li>Experience leading large-scale integrated campaigns across multiple channels and audiences.</li> <li>Demonstrated ability to influence and align senior stakeholders across complex organizations.</li> <li>Experience building and developing high-performing marketing teams.</li> <li>Strong analytical capabilities and a data-informed approach to decision making.</li> <li>Exceptional communication, storytelling, and executive presence.</li> </ul> <h2><strong>Why This Role Matters</strong></h2> <p>GoFundMe has extraordinary awareness. Our next challenge is increasing meaning.</p> <p>This role will help define how millions of people think about helping, generosity, and community. You'll shape the stories, campaigns, and cultural moments that inspire people to participate, support one another, and make helping part of everyday life.</p> <p>If we succeed, more people will see helping not as something that happens only during moments of crisis, but as a meaningful way to express who they are and the impact they want to have on the world.</p> <h2><strong>Why you’ll love it here</strong></h2> <ul> <li><strong>Make an Impact</strong>: Be part of a mission-driven organization making a positive difference in millions of lives every year.</li> <li><strong>Innovative Environment</strong>: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.</li> <li><strong>Collaborative Team</strong>: Join a fun and collaborative team that works hard and celebrates success together.</li> <li><strong>Competitive Benefits</strong>: Enjoy competitive pay and comprehensive healthcare benefits.</li> <li><strong>Holistic Support</strong>: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.</li> <li><strong>Growth Opportunities</strong>: Participate in learning, development, and recognition programs to help you thrive and grow.</li> <li><strong>Commitment to DEI</strong>: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.</li> <li><strong>Community Engagement</strong>: Make a difference through our volunteering program.</li> </ul> <p><strong>We live by our core values:</strong> <em>impatient to be great</em>, <em>find a way</em>, <em>earn trust every day</em>, <em>fueled by purpose</em>. Be a part of something bigger with us!</p> <p>GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.</p> <p>The annual U.S. salary range for this full-time position is $195,000 - $292,000<em>.</em> The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the <strong>specific total compensation package </strong>based on your location during the hiring process.</p> <p>If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this <a href="https://docs.google.com/forms/d/e/1FAIpQLSfMjnHwvO8-OvkDpXuRokGwUpWi9lLTL0gG1Rjx8ON_f4mpYA/viewform">accommodation form</a>.</p> <p><strong>Global Data Privacy Notice for Job Candidates and Applicants:</strong></p> <p>Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available <a href="https://www.gofundme.com/c/personal-privacy-notice-for-classy-and-gofundme">here</a>. By submitting your application, you are agreeing to our use and processing of your data as required. </p> <p><strong>Learn more about GoFundMe:</strong></p> <p>We’re proud to partner with <a href="https://www.gofundme.org/">GoFundMe.org</a>, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their <a href="https://www.gofundme.org/wp-content/uploads/2025/08/GoFundMe.org-FY25-Annual-Report.pdf">FY ‘25 annual report</a>.</p> <p>Our<a href="https://www.gofundme.com/c/gofundme-2025-year-in-help"> annual “Year in Help” report </a>reflects our community’s impact in advancing our mission of helping people help each other.</p> <p>For recent company news and announcements, visit our <a href="https://www.gofundme.com/c/newsroom">Newsroom</a>.</p> <p><strong>Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only</strong></p> <p>We use Metaview as part of our hiring process for jobs in NYC and certain features may qualify it as an automated employment decision tool (AEDT), as defined by New York City Local Law 144. As part of the hiring process, we provide Metaview with job requirements and candidate submitted resumes and application materials to assist in evaluating job-related qualifications. While this tool is used to improve efficiency and support our recruiting personnel, all final hiring decisions are made by GoFundMe employees.</p> <p>We began using Metaview on March 10, 2026. The Metaview tool has been reviewed by an independent auditor. Results of the audit may be viewed <a href="https://trust.warden-ai.com/metaview/application-review/nyc">here</a>. The tool evaluates your professional experience, technical skills, education, and other qualifications using information collected directly from your submitted resume and application materials; all such data is retained in accordance with <a href="https://www.gofundme.com/c/personnel-privacy-notice-for-gofundme">GoFundMe’s Personnel Privacy Notice</a> and applicable legal requirements. If you would like to request an alternative selection process or a reasonable accommodation, please fill out this <a href="https://docs.google.com/forms/d/e/1FAIpQLSfMjnHwvO8-OvkDpXuRokGwUpWi9lLTL0gG1Rjx8ON_f4mpYA/viewform">accommodation form</a>.</p>
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