Senior Manager, Content Marketing Nonprofits at GoFundMe
United States
$151k - $226k
<p><strong>Want to help us help others? We’re hiring! </strong></p> <p>GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.</p> <p>Join us! The <a href="https://www.classy.org/">GoFundMe Pro</a> team is searching for our next Senior Manager, Content Marketing to lead our content team at GoFundMe with a focus on our nonprofit audience. This person will shape our point of view and still find time to write some of our most-read pieces themselves.</p> <p><strong>Who you are: </strong></p> <p>You've built content teams before. You know what good looks like, you know how to get other writers there, and you’re on top of the cultural zeitgeist ensuring that our content strategy matches what the nonprofit industry is interested in. Original editorial ideas originate with you; AI is then used to accelerate their production and distribution, while the thinking, brand voice, and editorial judgment remain entirely your own.</p> <p><strong>What You'll Do</strong></p> <p><em>Content Strategy & Calendar</em></p> <ul> <li>Lead nonprofit content strategy across our Global Go To Market organization in collaboration with our Events and Comms teams </li> <li>Develop and maintain a clear editorial POV: what we cover, how we cover it, what we never touch, and why.</li> <li>Keep a pulse on cultural and industry moments and move quickly to insert our voice into the conversations that matter, while steering clear of the ones that don't.</li> <li>Align content strategy with product launches, campaign priorities, and broader marketing goals.</li> <li>Own the content calendar end-to-end, balancing thought leadership that builds brand and authority with pieces that credibly connect to pipeline — and tracking performance to both. </li> </ul> <p><em>Writing & Editorial Leadership</em></p> <ul> <li>Write and edit some of our highest-visibility content yourself — flagship pieces, cornerstone articles, and anything where our point of view needs to land with authority.</li> <li>Set the editorial bar for the team when reviewing and elevating work across the team. </li> </ul> <p><em>Team Building & Mentorship</em></p> <ul> <li>Lead and grow a team of writers, providing structure, creative direction, and mentorship.</li> <li>Build the processes and infrastructure that allow a content team to move fast without sacrificing quality: briefing templates, editorial workflows, review cycles, and contributor relationships.</li> </ul> <p><em>Performance & Iteration</em></p> <ul> <li>Track content performance across the metrics that matter — organic traffic, engagement, pipeline influence, and audience growth — and use what you find to refine our content strategy.</li> <li>Know when a piece underperformed because of distribution and when it underperformed because of quality, and act accordingly.</li> <li>Bring a point of view to channel strategy: where we publish, how we repurpose, and where we're leaving reach on the table.</li> </ul> <p><strong>What We're Looking For</strong></p> <ul> <li>10+ years of B2B content experience, with at least 3 years in a team leadership or senior editorial role.</li> <li>A portfolio that covers thought leadership, long-form, and pieces with a clear, distinctive voice.</li> <li>Proven experience building or significantly scaling a content function.</li> <li>Procolivity for data and an opinion on whether or not we should use words like that. </li> <li>Strong editorial instincts and the ability to give feedback that's direct, specific, and actionable.</li> <li>Comfort with performance analysis and a track record of using it to inform editorial decisions.</li> <li>Experience with SEO fundamentals, content distribution, and pipeline-connected content strategy in a SaaS environment.</li> </ul> <p><strong>Why you’ll love it here</strong></p> <ul> <li><strong>Make an Impact</strong>: Be part of a mission-driven organization making a positive difference in millions of lives every year.</li> <li><strong>Innovative Environment</strong>: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.</li> <li><strong>Collaborative Team</strong>: Join a fun and collaborative team that works hard and celebrates success together.</li> <li><strong>Competitive Benefits</strong>: Enjoy competitive pay and comprehensive healthcare benefits.</li> <li><strong>Holistic Support</strong>: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.</li> <li><strong>Growth Opportunities</strong>: Participate in learning, development, and recognition programs to help you thrive and grow.</li> <li><strong>Commitment to DEI</strong>: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.</li> <li><strong>Community Engagement</strong>: Make a difference through our volunteering program.</li> </ul> <p><strong>We live by our core values:</strong> <em>impatient to be great</em>, <em>find a way</em>, <em>earn trust every day</em>, <em>fueled by purpose</em>. Be a part of something bigger with us!</p> <p>GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.</p> <p>The annual U.S. salary range for this full-time position is $151,000 - $226,000. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the <strong>specific total compensation package </strong>based on your location during the hiring process.</p> <p>If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out this <a href="https://docs.google.com/forms/d/e/1FAIpQLSfMjnHwvO8-OvkDpXuRokGwUpWi9lLTL0gG1Rjx8ON_f4mpYA/viewform">accommodation form</a>.</p> <p><strong>Global Data Privacy Notice for Job Candidates and Applicants:</strong></p> <p>Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available <a href="https://www.gofundme.com/c/personal-privacy-notice-for-classy-and-gofundme">here</a>. By submitting your application, you are agreeing to our use and processing of your data as required. </p> <p><strong>Learn more about GoFundMe:</strong></p> <p>We’re proud to partner with <a href="https://www.gofundme.org/">GoFundMe.org</a>, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their <a href="https://www.gofundme.org/blog/fiscal-year-2026-impact-report/">FY ‘26 annual report</a>.</p> <p>Our<a href="https://www.gofundme.com/c/gofundme-2025-year-in-help"> annual “Year in Help” report </a>reflects our community’s impact in advancing our mission of helping people help each other.</p> <p>For recent company news and announcements, visit our <a href="https://www.gofundme.com/c/newsroom">Newsroom</a>.</p> <p><strong>Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only</strong></p> <p>We use Metaview as part of our hiring process for jobs in NYC and certain features may qualify it as an automated employment decision tool (AEDT), as defined by New York City Local Law 144. As part of the hiring process, we provide Metaview with job requirements and candidate submitted resumes and application materials to assist in evaluating job-related qualifications. While this tool is used to improve efficiency and support our recruiting personnel, all final hiring decisions are made by GoFundMe employees.</p> <p>We began using Metaview on March 10, 2026. The Metaview tool has been reviewed by an independent auditor. Results of the audit may be viewed <a href="https://trust.warden-ai.com/metaview/application-review/nyc">here</a>. The tool evaluates your professional experience, technical skills, education, and other qualifications using information collected directly from your submitted resume and application materials; all such data is retained in accordance with <a href="https://www.gofundme.com/c/personnel-privacy-notice-for-gofundme">GoFundMe’s Personnel Privacy Notice</a> and applicable legal requirements. If you would like to request an alternative selection process or a reasonable accommodation, please fill out this <a href="https://docs.google.com/forms/d/e/1FAIpQLSfMjnHwvO8-OvkDpXuRokGwUpWi9lLTL0gG1Rjx8ON_f4mpYA/viewform">accommodation form</a>.</p>
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