Senior Manager, Web Development & Strategy at Iterable

United States

$148k - $220k

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work. With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together! The Role As Senior Manager, Web Development & Strategy at Iterable, you will own the strategy, execution, and continuous optimization of iterable.com, our most important owned marketing asset. You’ll lead a cross-functional team of web developers, UX, production, and SEO/AEO. You will be responsible for setting the vision for a site that drives pipeline, ranks for the terms that matter, and delivers a best-in-class experience for every visitor. This leadership role merges sophisticated program management with high-level marketing strategy, stakeholder orchestration, and team guidance to execute high-impact initiatives. You will implement structural rigor, optimized workflows, and industry-leading standards across our global web organization. Key Responsibilities Web Strategy & Roadmap Own the iterable.com roadmap, balancing short-term conversion priorities with long-term site architecture and experience improvements Define and maintain a clear website strategy aligned to pipeline goals, organic growth targets, and brand standards Translate business objectives from marketing, sales, and product into web initiatives with clear scope, timelines, and success metrics Establish a test-and-learn culture with a structured experimentation roadmap to continuously improve conversion performance Team Leadership Lead, mentor, and grow a cross-functional team spanning web development, UX/design, production, and SEO/AEO Set clear priorities, manage workload across the team, and remove blockers to keep execution moving Build a high-performing team culture that values craft, data-informed decisions, and rapid iteration Partner with recruiting and HR to grow the team as business needs evolve Conversion Rate Optimization Own CRO strategy across the full site—from homepage to product pages to high-intent landing pages Design and run A/B and multivariate tests to improve key conversion metrics including MQL rate, demo requests, and free trial sign-ups Analyze visitor behavior, funnel drop-off, and engagement data to surface optimization opportunities Partner with demand generation to ensure campaign landing pages are built for performance and aligned to audience intent SEO & AEO Oversee SEO strategy and ensure the team is executing against a roadmap that improves organic visibility for priority keywords Lead the evolution of Iterable’s answer engine optimization (AEO) strategy as AI-driven search continues to reshape how buyers find solutions Ensure technical SEO foundations are maintained across site migrations, redesigns, and new page launches Partner with content and product marketing to align SEO content strategy with pipeline and awareness goals Development & Technical Oversight Oversee front-end and full-stack web development work, ensuring code quality, performance standards, and accessibility compliance Own site performance metrics including page speed, Core Web Vitals, and uptime, and drive continuous improvement Evaluate and manage the web technology stack, CMS, and third-party tools that power the site Ensure the site is built to scale—supporting rapid campaign launches, localization, and personalization requirements UX & Experience Quality Champion a user-first approach to web design and information architecture across all site sections Oversee UX research and usability testing to inform design decisions and validate changes before launch Maintain consistent brand and experience standards across all web properties Ensure accessibility (WCAG compliance) is a non-negotiable part of every build and update Analytics & Reporting Define and own the web analytics framework—ensuring clean data, accurate attribution, and actionable dashboards Report regularly to the marketing leadership team on site performance across pipeline contribution, organic traffic, conversion rates, and technical health Identify trends, anomalies, and opportunities in site data and translate them into prioritized action What We’re Looking For Experience & Background 7+ years of experience in web strategy, digital marketing, or web development, with at least 2–3 years in a team leadership role Proven track record of owning a B2B SaaS marketing website and driving measurable improvements in organic traffic and conversion Experience leading cross-functional web teams including developers, designers, and AEO/SEO specialists Deep familiarity with modern web technology stacks, CMS platforms (e.g., WordPress, Webflow, or similar), and front-end development practices Strong command of SEO fundamentals and hands-on experience evolving strategy in response to AI-driven search changes Skills & Competencies Strong analytical skills with experience using tools like Google Analytics 4, Looker, Hotjar, or similar Solid understanding of CRO methodology, A/B testing platforms, and experimentation best practices Ability to communicate technical concepts clearly to non-technical marketing stakeholders Excellent project management skills with the ability to prioritize across a high-volume, fast-moving backlog Experience with web accessibility standards and performance optimization (Core Web Vitals, page speed) Personal Attributes Strategic thinker who can zoom out to set vision and zoom in to review a pull request Data-driven and outcome-oriented—you measure everything and optimize relentlessly Strong leader who builds trust with their team and credibility with senior stakeholders Comfortable with ambiguity and able to build structure, process, and clarity where it doesn’t yet exist Collaborative and low-ego, energized by cross-functional work across marketing, product, and engineering Success Metrics Organic traffic growth and keyword ranking improvements for priority terms Website conversion rates across key actions (demo requests, free trials, MQL rate) Pipeline sourced or influenced by web and organic channels Core Web Vitals scores and overall site performance benchmarks Experiment velocity and win rate across CRO testing program Team health, retention, and on-time delivery against web roadmap Perks & Benefits Paid parental leave Competitive salaries, meaningful equity, & 401(k) plan Medical, dental, vision, & life insurance Community Impact Days Fertility & Adoption Assistance Paid Sabbatical Flexible PTO Monthly Employee Wellness allowance Monthly Professional Development allowance Pre-tax commuter benefits Complete laptop workstation The US base salary range for this position at the start of employment is $148,000 - $220,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others. Recruitment Disclaimer: Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not: Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc. Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.). Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable. You may see all job vacancies on our official Iterable channels: Official Iterable website, Careers page: https://iterable.com/careers/ Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/ Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer. Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors. Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.