Marketing Copywriter at Jack Westin
United States
<meta><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><table style="position:relative;border-collapse:collapse;table-layout:fixed;border-width:medium;border-style:none;border-color:currentcolor;border-image:initial;margin-left:4px;width:fit-content;margin-top:12px;margin-bottom:12px;"><colgroup><col style="width:167px;"><col style="width:460px;"></colgroup><tbody><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Job Title</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><span style="color:rgb(105,33,22);font-size:10pt;white-space:pre-wrap;">Marketing Copywriter</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Department</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><span style="color:rgb(105,33,22);font-size:10pt;white-space:pre-wrap;">Marketing</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Reports To</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><span style="color:rgb(105,33,22);font-size:10pt;white-space:pre-wrap;">Senior Director of Sales & Operations</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Employment Type</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><span style="color:rgb(105,33,22);font-size:10pt;white-space:pre-wrap;">Part-Time / Project-Based</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Compensation</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><span style="color:rgb(105,33,22);font-size:10pt;white-space:pre-wrap;">$3000 USD per month</span></p></td></tr><tr><td style="background-color:rgb(242,242,248);position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><b><strong style="color:rgb(78,93,188);font-size:10pt;white-space:pre-wrap;">Location</strong></b></p></td><td style="position:relative;padding:8px;min-width:5px;overflow-wrap:break-word;text-align:start;vertical-align:top;border:1px solid rgb(0,0,0);"><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;text-align:start;"><span style="color:rgb(105,33,22);font-size:10pt;white-space:pre-wrap;">Remote</span></p></td></tr></tbody></table><h2 style="font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;"><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">Role Overview</strong></b></h2><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px 8pt;padding:0px;"><span style="color:rgb(32,32,34);font-size:10.5pt;white-space:pre-wrap;">We're looking for a part-time Marketing Copywriter to own the voice and cadence of our mass email marketing program. This is a contract (1099) engagement, non-exclusive, so the right person is welcome to work with other clients alongside this role. Core responsibilities include writing 3–4 emails per week that speak directly to pre-med students, spanning both sales-focused campaigns (promotions, enrollment pushes, deadlines) and nurture campaigns (educational content, relationship-building, brand trust). Beyond writing, this person will research seasonal and academic-calendar trends and dig into performance data, including prior years' campaigns, to continuously sharpen our messaging strategy.</span></p><h2 style="font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:15pt;margin-bottom:4pt;padding-left:0px;"><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">Key Responsibilities</strong></b></h2><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:10pt 0px 4pt;padding:0px;"><b><strong style="color:rgb(54,80,124);font-size:11pt;white-space:pre-wrap;">Email Content Creation</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Collaborate with the design team on layout, imagery, and calls-to-action for each send.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:10pt 0px 4pt;padding:0px;"><b><strong style="color:rgb(54,80,124);font-size:11pt;white-space:pre-wrap;">Research & Trend Analysis</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Translate research findings into concrete campaign themes, hooks, and content calendars.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:10pt 0px 4pt;padding:0px;"><b><strong style="color:rgb(54,80,124);font-size:11pt;white-space:pre-wrap;">Performance Analysis & Optimization</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Run and interpret A/B tests on subject lines, copy angles, and calls-to-action.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:10pt 0px 4pt;padding:0px;"><b><strong style="color:rgb(54,80,124);font-size:11pt;white-space:pre-wrap;">Cross-Functional Collaboration</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Work with the sales team to align email campaigns with active promotions, enrollment goals, and student lifecycle stages.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Coordinate with academic and advising teams to ensure messaging accurately reflects program offerings and student needs.</span></li></ul><h2 style="font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:15pt;margin-bottom:4pt;padding-left:0px;"><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">Qualifications</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Strong portfolio demonstrating persuasive and engaging email copy across different campaign types.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Excellent written communication skills with close attention to tone, clarity, and audience.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Data-informed mindset — comfortable using performance metrics to guide creative decisions.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.</span></li></ul><h2 style="font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:15pt;margin-bottom:4pt;padding-left:0px;"><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">Preferred Qualifications</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Experience marketing to students, particularly pre-med, graduate, or test-prep audiences.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Familiarity with A/B testing frameworks and email deliverability best practices.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Background in both direct-response (sales) and lifecycle/nurture email marketing.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Educational background in psychology, sociology, and writing.</span></li></ul><h2 style="font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.2;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:15pt;margin-bottom:4pt;padding-left:0px;"><b><strong style="color:rgb(78,93,188);font-size:13pt;white-space:pre-wrap;">What We Offer</strong></b></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">The opportunity to shape the voice of a growing, mission-driven education company.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">A collaborative team environment spanning marketing, sales, and academics.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:10pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">A flexible, non-exclusive part-time contract — freedom to take on other clients alongside this work.</span></li><li style="color:rgb(0,0,0);margin:0pt 0px 3pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:10.5pt;white-space:pre-wrap;">Future opportunity to move into a full-time employment position.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:10.5pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><i><em style="color:rgb(238,238,238);background-color:rgb(34,34,34);font-size:10.5pt;white-space:pre-wrap;">Employment with Jack Westin may be contingent upon successful completion of background, reference, employment history, education, and credential verification, as applicable and permitted by law. The Company reserves the right to conduct such checks at its discretion and in accordance with applicable law.</em></i></p>
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