Global Director, Product Marketing at OneSpan

United States

$215k - $265k

<div class="content-intro"><p>At <a href="https://www.onespan.com/about/careers" target="_blank">OneSpan</a>, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.</p></div><p><span style="color: #000000;"><strong>At OneSpan</strong>, we empower critical infrastructure organizations to thrive by enabling secure, compliant, and frictionless digital interactions. Trusted by 60% of the world’s top 100 banks, we help global enterprises enrich customer experiences, mitigate emerging threats, and prepare for the digital future. As a senior leader on our marketing team, your work will shape how millions of people securely interact with the world around them. What you do here truly matters.</span></p> <p><span style="color: #000000;">As our<strong> Global </strong><strong>Director of Product Marketing,</strong> you will lead the strategy, team, and cross‑functional execution that brings OneSpan’s cybersecurity solutions—particularly multi-factor authentication and mobile app protection—to market. You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value.</span></p> <p><strong><span style="color: #000000;">Key Responsibilities:</span></strong></p> <p><strong><span style="color: #000000;">Strategic Leadership &amp; Team Development</span></strong></p> <ul> <li><span style="color: #000000;">Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation.</span></li> <li><span style="color: #000000;">Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs.</span></li> <li><span style="color: #000000;">Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions.</span></li> <li><span style="color: #000000;">Establish scalable processes, templates, and governance for consistency and speed.</span></li> </ul> <p><strong><span style="color: #000000;">Go‑to‑Market &amp; Product Launch</span></strong></p> <ul> <li><span style="color: #000000;">Own the launch strategy and execution for new products , major releases, and market expansions.</span></li> <li><span style="color: #000000;">Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams.</span></li> <li><span style="color: #000000;">Assess and size market opportunities to guide prioritization and growth strategies.</span></li> </ul> <p><strong><span style="color: #000000;">Market &amp; Buyer Intelligence</span></strong></p> <ul> <li><span style="color: #000000;">Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions.</span></li> <li><span style="color: #000000;">Oversee development of use‑case frameworks that guide product innovation and integration strategies.</span></li> <li><span style="color: #000000;">Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons.</span></li> </ul> <p><strong><span style="color: #000000;">Positioning, Messaging &amp; Value Narrative</span></strong></p> <ul> <li><span style="color: #000000;">Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.</span></li> <li><span style="color: #000000;">Ensure message consistency across all channels, regions, and customer touch points.</span></li> </ul> <p><strong><span style="color: #000000;">Content Strategy &amp; Sales Enablement</span></strong></p> <ul> <li><span style="color: #000000;">Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets.</span></li> <li><span style="color: #000000;">Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win.</span></li> <li><span style="color: #000000;">Partner with Sales Leadership and Enablement on training, certification, and play adoption.</span></li> <li><span style="color: #000000;">Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates.</span></li> </ul> <p><strong><span style="color: #000000;">Executive‑Level Evangelism</span></strong></p> <ul> <li><span style="color: #000000;">Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media.</span></li> <li><span style="color: #000000;">Champion our vision internally to drive alignment, excitement, and clarity across the organization.</span></li> </ul> <p><strong><span style="color: #000000;">Minimum Requirements</span></strong></p> <ul> <li><span style="color: #000000;">10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams.</span></li> <li><span style="color: #000000;">Deep expertise in multi-factor authentication, mobile security, or fraud prevention.</span></li> <li><span style="color: #000000;">Experience in financial services (banking, insurance, fintech) strongly preferred.</span></li> <li><span style="color: #000000;">Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.</span></li> <li><span style="color: #000000;">Proven success leading GTM strategy for technical products in high‑growth or enterprise environments.</span></li> <li>Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences.</li> <li>Demonstrated ability to manage multiple initiatives in a fast‑paced environment.</li> <li>Bachelor’s degree in business, technology, or related field.</li> </ul> <p><strong><span style="color: #000000;">Preferred Requirements</span></strong></p> <ul> <li><span style="color: #000000;">Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group).</span></li> <li><span style="color: #000000;">Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.</span></li> </ul> <p><span style="color: #000000;"><span style="font-size: 14px;"><span data-teams="true"><strong>Salary: $215,000 - $265,000 (depending on experience and qualifications) plus bonus.</strong></span></span></span></p> <p><span style="color: #000000;"><span style="font-size: 14px;">#LI-HW1</span></span></p> <p><span style="color: #000000;"><span style="font-size: 14px;">#LI-Remote</span></span></p>