Sr. Marketing Coordinator at PrescriberPoint

United States

$75k - $90k

Hello! Please give this job description a good read before you decide to apply. Note that Hubspot prowess, an amity for a small-team/start up ethos, AI tool usage to accelerate or automate workflows, and an adaptable/flexible mindset are must haves. Direct mail experience is a plus! 100% remote and must be performed in the States. Sadly, we cannot sponsor VISAs. To apply, please include a brief cover letter addressing: Your experience with email marketing platforms and a specific campaign you've executed How you currently use AI tools in your work (be specific about tools and use cases) Why pharmaceutical/healthcare marketing interests you Anything else you deem topical About PrescriberPoint: The brainchild of David Ricks, CEO of Lilly, and incubated by Boston Consulting Group’s Digital Ventures, PrescriberPoint is a Series A healthtech whose mission is to help Health Care Professionals reduce the time, tension, and anxieties they and their patients encounter during the prescribing process. We are funded to date by Lilly, Pfizer, Adobe, and MasterCard. Position Overview We're looking for a Senior Marketing Coordinator to own hands-on execution of direct marketing campaigns for PrescriberPoint's digital agency. You'll work across email, SMS, and digital channels to help healthcare providers connect with the tools and resources they need to support their patients. This role reports to our Marketing Manager and focuses on tactical execution: building campaigns in HubSpot, maintaining list hygiene, coordinating assets, and ensuring every deployment meets our quality standards. You'll also provide operational support across marketing and customer success functions, including compliance submission coordination. We're looking for someone with 3+ years of experience who can hit the ground running — not an entry-level role. The right candidate is detail-obsessed, comfortable with marketing technology, and already using AI tools to work smarter. You'll be part of a lean team where precision matters and your work directly impacts campaign performance. What You'll Do Campaign Execution (50%) Build and deploy email campaigns in HubSpot from approved briefs and templates Set up audience segments, personalization tokens, and dynamic content Execute A/B tests on subject lines, send times, and content variations Configure automated workflows and triggered messaging sequences Coordinate SMS campaign deployment following compliance requirements Traffic creative assets between design, compliance, and deployment Data & List Management (25%) Maintain email list hygiene: manage bounces, unsubscribes, and engagement-based suppression Validate contact data and flag quality issues before campaign deployment Build and QA audience segments based on targeting criteria Monitor deliverability metrics and troubleshoot issues Support CRM data integrity through regular audits and cleanup Performance Support (15%) Pull campaign performance data and format reports for team review Track metrics against benchmarks (open rates, CTR, conversions) Document test results and maintain optimization learnings Flag underperforming campaigns and surface potential causes Process & Coordination (10%) Maintain campaign calendar and track deployment timelines Coordinate with creative team on asset requests and deadlines Document workflows and update process guides as systems evolve Support social and display campaigns Provide operational support to cross-functional teams as needed, including submission coordination for compliance workflows What We're Looking For Required: 3-4 years of experience in marketing, communications, or related field Hands-on experience with HubSpot specifically (campaigns, workflows, list management) Demonstrated use of AI tools to automate or accelerate work (Claude, ChatGPT, or similar) — we want someone who already thinks this way, not someone we need to convince Familiarity with social media platforms and digital campaign fundamentals Strong attention to detail with ability to QA your own work before it goes live Comfortable managing multiple campaigns and deadlines simultaneously Proficiency with data: can work with spreadsheets, build audience segments, and interpret performance metrics Clear written communication skills Preferred: Experience in startups and working in small teams Exposure to paid social (Meta, LinkedIn) or programmatic display campaigns Understanding of pharmaceutical marketing regulations (FDA/OPDP) or healthcare marketing experience Familiarity with Google Analytics or similar analytics platforms Experience with A/B testing methodology and optimization Working Style: An amity for a small team/start up ethos Takes ownership of execution without needing constant direction Asks clarifying questions upfront rather than making assumptions Flags problems early with potential solutions, not just issues Treats deadlines as commitments, communicates proactively if timelines shift Receptive to feedback and iterates quickly Adaptable and flexible mindset is a must What You'll Learn This role offers deep exposure to pharmaceutical marketing operations, compliance workflows, and multi-channel campaign strategy. You'll develop expertise in: Healthcare provider (HCP) marketing and engagement strategies Pharmaceutical compliance requirements and MLR approval processes Campaign optimization and performance analysis Marketing automation and workflow design Cross-functional coordination across marketing, compliance, and customer success Role Details Reports to: Marketing Manager Level: L2 Team: Marketing (supports Digital Agency and cross-functional initiatives) Collaboration: Works closely with creative, analytics, media, and customer success teams Tools: HubSpot, Snowflake, Tableau, Postalytics, Salesmsg, Jira, Google Workspace, Claude About PrescriberPoint PrescriberPoint builds digital tools that help healthcare providers navigate the prescribing process — from coverage verification to prior authorization to patient support programs. Our digital agency partners with pharmaceutical brands to connect HCPs with these resources through targeted, compliant marketing campaigns. We're a small team where your work has a visible impact. You'll see the direct connection between the campaigns you execute and the metrics we report. If you want to learn pharmaceutical marketing from the inside while building real execution skills, this is the role. Compensation: Salary ranges from $75-90k depending on location and experience. There is a bonus. So, why (on earth!) would you want to leave what you’re doing and join us? We have a really good shot at improving the millions of lives and careers of HCPs, Patients, and their families (even pets!) We hire adults with a Trust-first/It's All Life philosophy We have some great benefits for a firm at our stage: 401(k) w/matching, all kinds of insurance (including matching HSA and pets!), commute from your kitchen, Open PTO (which leaders use!), remote stipend, yearly education budget, and working with some of the smartest yet humblest and respectful people in the business We’re (objectively) way better looking than our competitors :-) Beliefs: PrescriberPoint is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. Additionally, we participate in the E-Verify program as required by applicable law. Learn more about E-Verify here. Last, PrescriberPoint is a drug-free workplace committed to maintaining a safe workplace free from unlawful drugs and alcohol and complies with all applicable laws, including the Federal Drug-Free Workplace Act. Team members are prohibited from reporting to work or performing their duties with any unlawful drugs or alcohol in their system. They are also prohibited from using, possessing, manufacturing, selling, trading, distributing, dispensing or making arrangements or offering to distribute unlawful drugs or alcohol while at work or performing work duties. Any violation of the Company’s drug-free workplace policy may result in disciplinary action, up to and including disqualification from employment or termination, unless otherwise allowed by law.