Staff Product Manager, Paid User Acquisition at Reddit

United States

$217k - $303.9k

<div class="content-intro"><div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block"> <div class="p-rich_text_section">Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit <a class="c-link" href="http://www.redditinc.com/" target="_blank" data-stringify-link="http://redditinc.com" data-sk="tooltip_parent">www.redditinc.com</a>.</div> </div> </div> </div> </div> </div></div><p><em>Reddit is continuing to grow our teams with the best talent. This role is<a href="https://redditblog.com/2020/10/27/evolving-reddits-workforce/"> completely remote-friendly</a> within North America. If you happen to live close to one of our physical office locations (San Francisco, Los Angeles, New York City &amp; Chicago) our doors are open for you to come into the office as often as you'd like.</em></p> <p>&nbsp;</p> <p>While Reddit has historically seen immense organic growth, performance marketing is a critical lever as we expand into new global markets. In this role, you will partner with the Consumer Marketing team to architect a global performance marketing strategy and build solutions that make our efforts more effective, efficient, and incremental.</p> <p>You will be responsible for developing a holistic user acquisition strategy, collaborating with Marketing and Data Science teams to measure the impact of paid initiatives. As a Product Manager, you will play a pivotal role in executing our growth strategy across all digital advertising channels. We are looking for someone with a deep understanding of the digital advertising landscape, hands-on experience with user acquisition (UA) campaigns, and a proven track record of driving mobile user growth.</p> <p><strong>What You'll Do:</strong></p> <ul> <li data-path-to-node="8,0,0"><strong data-path-to-node="8,0,0" data-index-in-node="0">Product Ownership:</strong> Lead product development initiatives that support and optimize Reddit’s paid user acquisition efforts.</li> <li data-path-to-node="8,1,0"><strong data-path-to-node="8,1,0" data-index-in-node="0">Roadmap Strategy:</strong> Define the UA roadmap, balancing long-term strategic investments with continuous optimization.</li> <li data-path-to-node="8,2,0"><strong data-path-to-node="8,2,0" data-index-in-node="0">Tech Stack Development:</strong> Architect robust tools and systems to build a state-of-the-art acquisition technology stack, providing visibility into performance and identifying areas for improvement.</li> <li data-path-to-node="8,3,0"><strong data-path-to-node="8,3,0" data-index-in-node="0">User Experience:</strong> Design seamless user flows to retain acquired users and clearly communicate Reddit’s unique value proposition.</li> <li data-path-to-node="8,4,0"><strong data-path-to-node="8,4,0" data-index-in-node="0">Cross-Functional Collaboration:</strong> Partner with Design, Data Science, and Engineering to build automated solutions that scale the marketing team’s ability to attract high-quality users.</li> <li data-path-to-node="8,5,0"><strong data-path-to-node="8,5,0" data-index-in-node="0">Data Integrity:</strong> Ensure attribution models, paid user funnels, and incrementality metrics are fully understood, monitored, and integrated into the decision-making process.</li> </ul> <p><strong>Who You Might Be:</strong></p> <ul> <li data-path-to-node="10,0,0">Foundational understanding of the performance marketing and user acquisition ecosystem.</li> <li data-path-to-node="10,1,0">Bachelor’s degree (or foreign equivalent) in Computer Science, Statistics, Economics, Engineering, Mathematics, Physics, or a related field.</li> <li data-path-to-node="10,2,0">4+ years of experience as a Product Manager for a machine learning product <strong data-path-to-node="10,2,0" data-index-in-node="75">OR</strong> 5+ years as a Data Scientist working directly with product teams.</li> <li data-path-to-node="10,3,0">1+ years of experience specifically in performance marketing or user acquisition.</li> <li data-path-to-node="10,4,0">Proven ability to deliver complex, scaled projects in collaboration with cross-functional teams.</li> <li data-path-to-node="10,5,0">Strong analytical skills with proficiency in applied statistical analysis.</li> <li data-path-to-node="10,6,0">Hands-on experience driving execution across all stages of the product development lifecycle.</li> <li data-path-to-node="10,7,0">Ability to lead and influence cross-functionally without direct authority.</li> </ul> <p><strong>Nice to Have:</strong></p> <ul> <li data-path-to-node="12,0,0">Proficiency in writing SQL queries and exploring data independently.</li> <li data-path-to-node="12,1,0">Master’s or PhD in Probability, Statistics, or Behavioral Economics.</li> </ul> <p><strong>Benefits:</strong></p> <ul> <li>Comprehensive Healthcare Benefits and Income Replacement Programs</li> <li>401k with Employer Match</li> <li>Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support</li> <li>Family Planning Support</li> <li>Gender-Affirming Care</li> <li>Mental Health &amp; Coaching Benefits</li> <li>Flexible Vacation &amp; Paid Volunteer Time Off</li> <li>Generous Paid Parental Leave&nbsp;</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><strong>Pay Transparency:</strong></p> <p>This job posting may span more than one career level.</p> <p>In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit <a href="https://www.redditinc.com/careers/" target="_blank">https://www.redditinc.com/careers/</a>.</p> <p>To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.</p></div><div class="title">The base salary range for this position is:</div><div class="pay-range"><span>$217,000</span><span class="divider">&mdash;</span><span>$303,900 USD</span></div></div></div><div class="content-conclusion"><p>In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.</p> <p><span style="font-weight: 400;">During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.&nbsp; We will not sell your personal information or disclose it to any third party for their marketing purposes.&nbsp; We will delete any recording of your interview promptly after making a hiring decision.&nbsp; For more information about how we will handle your personal information, including our retention of it, please refer to our <a href="https://redditinc.com/policies/candidate-privacy-policy">Candidate Privacy Policy for Potential Employees and Contractors</a>.</span></p> <p><em><span style="font-weight: 400;">Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.&nbsp; Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.</span></em></p></div>