Manager, SDR at Roofr

Canada

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. We’re looking for a highly operational, coaching-first SMB SDR Manager to lead our inbound SDR team. This team sits at the very top of our revenue funnel—owning speed-to-lead, qualification, and early-stage customer experience for inbound prospects coming through our PLG and marketing channels. You will lead, coach, and develop a team of SMB SDRs while partnering closely with Marketing, Growth, RevOps, and Sales to optimize conversion across the funnel. What you get to do: Hire, onboard, and develop a team of inbound SMB SDRs Build a high-performance, high-accountability team culture rooted in coaching and development Run regular 1:1s, call coaching, pipeline reviews, and performance management Own speed-to-lead, contact rate, qualification quality, and pipeline creation Optimize lead routing, prioritization, and follow-up processes Ensure SDRs deliver a world-class first impression of the company Partner with Growth & Marketing on lead flow, lifecycle stages, and MQL → SQL conversion Align on ICP, scoring models, and segmentation strategies Support webinar, demo request, trial, and hand-raiser follow-up motions Partner with SMB AEs and AMs to ensure high-quality handoffs Create feedback loops on lead quality and conversion Align on qualification criteria, discovery standards, and pipeline hygiene Own SDR dashboards and reporting (conversion rates, SLAs, pipeline contribution) Partner with RevOps to improve tooling, automation, and workflows Continuously test and optimize scripts, sequences, and talk tracks What you bring to the role: 3–6+ years in B2B SaaS (PLG or inbound-led motion strongly preferred) 1–3+ years managing SDR/BDR teams Experience in SMB or high-velocity sales environments Proven success managing inbound SDR teams Strong coach who develops people, not just manages metrics Data-driven but people-first leadership style Deep understanding of funnel metrics and conversion levers Experience working closely with Marketing and RevOps Comfortable owning reporting, dashboards, and performance analysis Bonus Points Experience in construction tech, roofing, or home services SaaS Experience in PLG + sales-assisted conversion motions Familiarity with tools like Salesforce, HubSpot, Outreach, Gong, or similar 🏠 What we offer (US + Canada) When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career: 🏝️ Vacation/Paid Time Off: 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2! 1 Friday off per month (we call those our laundry days!) Company wide paid shutdown for the week between Christmas and New Years Flexible time off 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada RRSP/401k match Generous Parental Leave policy 🤝 Perks: We host an annual company retreat with great team building activities Ample learning and development opportunities to continue growing your career Home office setup stipend Internet and phone allowance Remote first culture Weekly Friday paydays! 🤖 AI Notice At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you. Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too. And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️ ⚠️ Important Notice We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls. To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers. If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com. Your safety and security are important to us — thank you for your vigilance! Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.