Performance Marketing Specialist at Solo.io, Inc.

United States

<p><strong>Who we are.</strong></p> <p>Solo enables companies to Connect, Secure and Observe modern applications – APIs, Microservices and Data – with the industry’s leading API and Service Mesh Management Platform (“Gloo”). Solo innovations allow companies to stay on the leading edge of both technology and business possibilities.</p> <p>Solo is a VC-backed company, founded in 2017 by Idit Levine. In 2021, Solo was valued at $1B. Solo’s customers are some of the largest in the world, spanning all geographies and industries. Solo’s team has deep expertise in Cloud Computing, Linux, Containers, Kubernetes, Service Mesh, APIs, Security, Microservice Applications, Application Modernization, GraphQL, and eBPF.</p> <p><strong>About the role.</strong></p> <p>We are seeking a Performance Marketing Specialist to join our Growth team and drive measurable acquisition across paid media, SEO/AEO, and our digital web ecosystem. This is a high-impact role for a digital marketer who excels at Google Ads, LinkedIn Ads, SEO/AEO execution, and Webflow content updates.</p> <p>This role specializes in aggregating, organizing, and activating technical content across digital channels, transforming inputs from Product Marketing, Engineering, and Field into high-performing paid campaigns, optimized landing pages, and scalable web experiences.</p> <p>You will partner closely with Product Marketing, Sales, Field Marketing, Engineering, and our OSS communities to ensure Solo.io’s digital presence is discoverable, optimized, and driving pipeline.</p> <p><strong>Job Description:</strong></p> <ul> <li>Paid Media &amp; Digital Acquisition <ul> <li>Plan, build, and optimize paid campaigns across Google Search, Google ProMax, LinkedIn Ads, and retargeting platforms.</li> <li>Manage keyword strategy, bidding, creative iteration, A/B testing, audience targeting, and campaign performance.</li> <li>Coordinate closely with Growth and PMM to support product launches, webinars, events, and OSS initiatives.</li> <li>Improve landing page and conversion performance through iterative testing and data-driven optimization.</li> </ul> </li> <li>SEO Strategy &amp; Execution <ul> <li>Own on-page and technical SEO improvements across Solo.io content.</li> <li>Conduct keyword research, search intent analysis, and competitive SEO insights across cloud and AI topics.</li> <li>Optimize page structure, metadata, H1/H2 hierarchy, URL structure, internal linking, and schema (if needed).</li> <li>Monitor SEO health using Google Search Console, GA4, and other tools, and recommend improvement paths.</li> </ul> </li> <li>Webflow Execution <ul> <li>Update and maintain pages on Solo.io using Webflow, including new sections, layout refinement, CMS edits, metadata, CTAs, and forms.</li> <li>Implement light HTML/CSS modifications for styling or functional tweaks.</li> <li>Ensure responsive design, page speed, accessibility compliance, and tracking accuracy.</li> <li>Partner with Engineering for deeper Webflow or front-end issues.</li> </ul> </li> <li>OSS Microsite Collaboration <ul> <li>Prepare content, structural updates, and metadata changes for OSS microsites.</li> <li>Ensure consistency across Solo.io and OSS ecosystem assets.</li> </ul> </li> <li>Digital Content Aggregation &amp; Production <ul> <li>Aggregate technical content from PMM, Engineering, Field Marketing, and OSS contributors and translate into structured digital components.</li> <li>Maintain organized content systems and reusable modules for paid campaigns and SEO opportunities.</li> <li>Support the creation and maintenance of landing pages, webinar/event pages, and resource hubs.</li> </ul> </li> <li>Analytics, Tagging &amp; Performance Management <ul> <li>Apply GA4 tagging, event tracking, and UTM standards across campaigns and Webflow pages.</li> <li>Track and analyze performance across paid, organic, and web channels; identify root causes and optimization opportunities.</li> <li>Recommend and support A/B tests across ads, landing pages, and digital experiences.</li> </ul> </li> </ul> <p><strong>Job Requirements:</strong></p> <ul> <li>3 - 6+ years of hands-on experience in performance marketing, PPC, SEO, or digital marketing (B2B SaaS preferred).</li> <li>Strong experience running Google Ads (Search, Display, Video) and LinkedIn Ads.</li> <li>Solid understanding of SEO fundamentals: metadata, on-page optimization, keyword research, URL strategy, link structure.</li> <li>Proficiency with Webflow for website updates and light development (HTML/CSS familiarity preferred).</li> <li>Strong analytical skills using GA4, GSC, Ads Manager dashboards, and related tools.</li> <li>Experience in cloud-native, networking, developer tooling, or AI/ML is a plus, but curiosity and technical aptitude matter most.</li> <li>Ability to travel on occasion within the US and internationally to participate in team meetings and company events</li> </ul> <p><strong>What you’ll love about Solo.</strong></p> <p>At Solo, our culture is all about hiring great people, creating a fun and fast-paced work culture, and letting our teams work with our customers to successfully solve their challenges.</p> <p>Solo works collaboratively with our customers, partners and open source communities to deliver technology innovation, technology solutions, architectural best-practices, and hands-on education. Solo uses a unique engagement model with our customers that allows us to quickly make them successful, and continue to work closely with them as their production environments grow.</p> <p>&nbsp;</p> <p><em>Applicants must be authorized to work in</em><em> the United States </em><em>now and in the future as Solo is unable to provide visa sponsorship.</em></p> <p><em>Solo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.</em></p>