Digital Content Marketing Manager at Stearns Bank NA.

Senior

Hubspot

Digital Marketing

Content Strategy

+5 more

Job Description

Come see how we’re doing business unusual and charting our own path to reimagine a more inclusive financial services and banking ecosystem for all.

BENEFITS

Stearns Bank understands and respects that everyone is managing unique career, family, and wellness needs. That’s why we offer industry-leading benefits to employees to help them live healthy lives and bring their full selves to work every day. Benefits may vary for part-time positions. Some of those benefits include:

Employee Stock Ownership Plan & 401k Plan
Healthcare (Medical, Dental, Vision, Telehealth, Life insurance)
12-week Paid Parental Leave and Medical Leave: With a cap of 20 weeks for eligible team members who qualify for both Medical and Parental Leave related to the birth of a child.
$5,000 Family Care Reimbursement: Childcare, Elder Care, Student Loan Debt, Pet expenses, Down Payment Assistance
PTO from 13 to 23 days depending on tenure. Cashout and Carryover options
10 Days Sick Time
11 Paid Holidays
4 Days Volunteer Time
2 Days Self Allowance Time
Tuition Assistance

For this position, we anticipate a salary range between $110,000 - $120,000. Final employment offers will be dependent upon the selected candidate’s relevant qualifications and experience.

JOB SUMMARY

Stearns Bank is seeking an experienced Digital Content Marketing Manager to lead our HubSpot-powered digital marketing strategy. This role is the cornerstone of our B2B digital engine responsible for building, executing, and optimizing high-performing campaigns, content, and web experiences that generate qualified leads and support business growth. The ideal candidate is proactive, anticipates project needs before they arise, and brings deep HubSpot expertise alongside a hands-on approach to content, SEO, and marketing automation.

RESPONSIBILITIES

Own and manage the HubSpot platform end-to-end across Content Hub, Marketing Hub, and CRM
Build and maintain complex workflows, automated nurture sequences, and multi-touch campaigns
Create and deploy smart content experiences that personalize messaging based on lifecycle stage, industry, and persona
Build, manage, and optimize landing pages with compelling CTAs and A/B testing
Manage and update the Stearns Bank website using HubSpot Content Hub, ensuring accuracy and brand consistency
Develop and execute a comprehensive B2B content strategy aligned to buyer journeys and business objectives
Analyze customer behavior, campaign performance, and website analytics to identify opportunities for continuous improvement
Develop testing roadmaps using A/B and multivariate testing to improve engagement and conversation rates, piloting new digital marketing strategies, customer experiences, and technologies
Write, edit, and manage high-quality digital content including blog posts, case studies, whitepapers, emails, website copy, and social content
Collaborate with subject matter experts, sales, and product teams to translate complex financial topics into clear, compelling content
Own the organic search strategy, conduct keyword research, optimize on-page content, and manage technical SEO best practices
Monitor and report on SEO performance using tools such as Google Search Console, SEMrush, or Moz
Plan and execute integrated B2B marketing campaigns from concept through measurement, including email, paid media support, and content syndication
Build and manage campaign assets within HubSpot: emails, lists, enrollment criteria, workflows, and reporting dashboards
Track campaign KPIs, deliver regular performance reports, and optimize based on results
Monitor platform health, manage integrations, and ensure data integrity across the HubSpot ecosystem
Maintain the integrity of marketing databases by overseeing audience segmentation, list hygiene, email validation, and CRM data quality to ensure effective campaign execution and compliance
Proactively identify project needs, upcoming deadlines, and content gaps before they become issues
Continuously evaluate, recommend, and implement new marketing technologies, tools, and digital capabilities that improve efficiency, personalization, and campaign performance
Identify opportunities to leverage Hubspot features such as smart content, buyer intent signals, lead scoring, behavioral automation, and personalization to enhance the customer experience and drive conversations

REQUIRED QUALIFICATIONS

7+ years of experience in marketing, with a strong focus on digital and content marketing
5+ years of hands-on HubSpot implementation and management experience
B2B marketing experience and a demonstrated ability to market to business audiences
HubSpot Content Hub expertise, including website management, landing page creation, and smart content
Proven experience building complex HubSpot workflows, campaigns, and automation sequences
Strong SEO knowledge, including on-page optimization, keyword strategy, and performance tracking
Excellent written and verbal communication skills with a portfolio of B2B content
Experience with HubSpot reporting and analytics dashboards
Demonstrate exceptional self-management, accountability, and follow-through while working independently in a remote environment
Proactively communicate project status, risks, and priorities to stakeholders, ensuring visibility and alignment across teams
Adapt quickly to changing priorities and thrive in a fast-paced environment with a culture of responsiveness
Salesforce experience a plus

PREFERRED QUALIFICATIONS

HubSpot certifications (Content Marketing, Marketing Hub, & CMS Hub)
Experience in financial services, banking, or a regulated industry
Excellent project management skills, ability to manage your
Familiarity with CRM-integrated lead scoring and lifecycle marketing
Experience with Google Analytics 4, Search Console, or third-party SEO platforms
Experience with Asana or similar project management platform preferred

REQUIREMENTS

Occasionally lift and/or move up to 10 lbs

Literacy in English

Ability to sit for extended periods of time, twist, bend, sit, walk use hands to twist, handle or feel objects, tools, or controls, such as computer mouse, computer keyboard, calculator, stapler, telephone, staple puller, etc., reach with hands and arms, balance, stoop, kneel, talk, or hear
Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus

THE COMPANY

Founded in 1912, Stearns Financial Services Inc. (SFSI) is a $3.2 billion, independently owned financial institution with locations in Minnesota, Florida and Arizona, and over 35,000 small business customers nationwide. Specializing in affordable housing financing, USDA and SBA lending, and small business and equipment financing, Stearns Bank is regularly recognized as one of the country’s top-performing banks and “Best Banks to Work For” by American Banker.

As a Star Tribune Top Workplaces award recipient and an award recipient of the Minnesota Business Magazine 100 Best Places to Work in Minnesota, Stearns takes pride in their team and holds their employees in extremely high regard. We offer a competitive salary and benefit package including our Employee Stock Ownership Program-one of the best long-term incentive programs in the nation. To learn more about Stearns Bank, visit www.StearnsBank.com

EQUAL OPPORTUNITY EMPLOYER /AFFIRMATIVE ACTION PLAN

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, or creed, religion, sex, marital status, familial status, sexual orientation, national origin, age, disability, veteran’s status, status with regard to public assistance, or any other class protected by Federal, State, local laws governing nondiscrimination in employment.

Benefits

Dental Insurance
Vision Insurance
Life Insurance
Parental Leave
Paid Time Off
Volunteer Time Off

Skills

Hubspot

Digital Marketing

Content Strategy

Marketing Automation

SEO

B2B Marketing

Lead Generation

CRM

Ready to Apply?

Join Stearns Bank NA. today

Salary Range

$110k - $120k

Posted 4 weeks ago

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