Demand Generation Manager at The Sales Factory
Canada
CAD 80k - CAD 95k
<p><strong>About The Sales Factory </strong></p> <p>The Sales Factory (TSF) is one of North America's leading outsourced sales organizations, helping B2B technology companies accelerate revenue growth through world-class sales development. As we continue to grow, we're investing in building a scalable demand generation engine that drives a qualified pipeline, supports our sales team, and strengthens our position in the market.</p> <p>We're looking for an experienced <strong>Demand Generation Manager</strong> to own and execute our demand generation strategy, driving measurable business growth through integrated, data-driven marketing campaigns.</p> <p><strong>About The Role</strong></p> <p>This is a hands-on role for a marketer who loves building pipeline.</p> <p>As our Demand Generation Manager, you'll be responsible for developing and executing multi-channel marketing programs that generate qualified leads, improve conversion throughout the funnel, and contribute directly to revenue growth.</p> <p>You'll work closely with Sales and Leadership to identify growth opportunities, optimize campaigns, and ensure marketing efforts align with business objectives.</p> <p>If you're someone who enjoys testing, measuring, optimizing, and continuously improving performance, we'd love to meet you.</p> <p><br><br></p>\n<p></p><p><br></p><b>What You'll Do</b><div> <ul> <li> <p>Develop and execute TSF's demand generation strategy across paid, owned, earned, and lifecycle marketing channels.</p> </li> <li> <p>Plan and manage integrated campaigns designed to generate qualified pipeline and accelerate revenue growth.</p> </li> <li> <p>Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.</p> </li> <li> <p>Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.</p> </li> <li> <p>Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.</p> </li> <li> <p>Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance.</p> </li> <li> <p>Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics.</p> </li> <li> <p>Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.</p> </li> <li> <p>Collaborate with internal stakeholders and external partners to execute high-impact marketing initiatives.</p> </li> <li> <p>Stay current on emerging marketing trends, AI tools, and best practices to continuously improve performance.</p> </li> </ul> </div><p><br></p><b>What We're Looking For </b><div> <ul> <li> <p>5+ years of experience in B2B demand generation, growth marketing, or digital marketing.</p> </li> <li> <p>Proven experience building and executing successful demand generation campaigns that drive measurable pipeline growth.</p> </li> <li> <p>Experience marketing SaaS, technology, or other B2B solutions.</p> </li> <li> <p>Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.</p> </li> <li> <p>Strong experience with HubSpot or a comparable marketing automation platform.</p> </li> <li> <p>Experience measuring campaign performance using marketing analytics and CRM reporting.</p> </li> <li> <p>Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.</p> </li> <li> <p>Highly analytical with the ability to translate data into actionable insights.</p> </li> <li> <p>Excellent project management and communication skills.</p> </li> <li> <p>Comfortable working independently in a fast-paced, high-growth environment.</p> </li> </ul> </div><p><br></p><b>Nice to Have </b><div> <ul> <li> <p>Experience with ABM (Account-Based Marketing) strategies.</p> </li> <li> <p>Familiarity with Salesforce or other CRM platforms.</p> </li> <li> <p>Experience using AI-powered marketing tools.</p> </li> <li> <p>SEO and content marketing experience.</p> </li> <li> <p>Experience supporting SDR or BDR organizations.</p> </li> </ul> </div><p><br></p><b>What Success Looks Like </b><div> <p>In your first 6 months, you'll:</p> <ul> <li> <p>Launch and optimize scalable demand generation campaigns.</p> </li> <li> <p>Increase the volume and quality of inbound pipeline.</p> </li> <li> <p>Improve marketing-to-sales conversion rates.</p> </li> <li> <p>Build reporting that provides clear visibility into campaign performance and marketing ROI.</p> </li> <li> <p>Become a trusted partner to Sales Leadership by delivering measurable pipeline growth.</p> </li> </ul> </div><p><br></p><b>Why Join TSF? </b><div> <ul> <li> <p>Join one of North America's fastest-growing outsourced sales organizations.</p> </li> <li> <p>Own a high-impact function with direct visibility into company growth.</p> </li> <li> <p>Work remotely with a collaborative, high-performing team.</p> </li> <li> <p>Opportunity to shape and scale TSF's marketing strategy.</p> </li> <li> <p>Competitive compensation, benefits, and opportunities for career growth.</p> </li> </ul> </div><p><br></p><p></p>\n<div>$8,000 - $95,000 a year</div><small><div> <p>The expected base salary for this position is $80,000–$95,000 CAD annually, plus performance-based bonus opportunities. </p> <p>Final compensation will be based on experience, skills, and overall qualifications.</p> <p>In addition, we offer comprehensive health benefits, generous paid time off, company holidays, and the flexibility of a fully remote work environment.</p> </div></small>\n
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