Senior Product Marketing Manager - Industrials at VulcanForms Inc.
United States
$110.4k - $151.8k
<meta><h6 style="font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;"><b><strong style="white-space:pre-wrap;">Job Purpose</strong></b></h6><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><span style="white-space:pre-wrap;">VulcanForms is seeking a highly motivated </span><b><strong style="white-space:pre-wrap;">Senior Product Marketing Manager</strong></b><span style="white-space:pre-wrap;"> to lead product marketing within our Industrials business unit. In this role, you will partner closely with engineering, commercial, production, and customer teams to drive adoption of VulcanForms' Industrials business. You will be the voice of this offering to program and technical leaders and create positioning and go-to-market programs that underscore VulcanForms' manufacturing capability and business impact for Industrials customers. This is a remote opportunity with occasional travel. </span></p><h6 style="font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;"><b><strong style="white-space:pre-wrap;">Key Responsibilities</strong></b></h6><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="margin:3px 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Develop and execute go-to-market strategy for VulcanForms' Industrials offering, defining positioning and messaging based on customer pain points and competitive landscape</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Monitor shifts in the market, relevant regulatory or policy changes, and competitor positioning across traditional and emerging industrials, energy, and firearms sectors</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Partner with Engineering to translate manufacturing capability into customer value propositions</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Support launch planning for new capabilities, including collateral creation, sales enablement, and customer engagement activities</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Create precise technical marketing materials - capability decks, case studies, white papers – and partner directly with our Commercial team to support with positioning language and materials where appropriate</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Work closely with customers and internal teams to understand program challenges and how manufacturing capability addresses them</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Support executive-level narratives for board updates and customer program reviews</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li></ul><h6 style="font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:13pt;font-weight:600;letter-spacing:0.25px;margin-top:8px;margin-bottom:4px;padding-left:0px;"><b><strong style="white-space:pre-wrap;">Qualifications</strong></b></h6><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">6+ years in product or solutions marketing, with direct experience in industrial/manufacturing environment</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">s</span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Demonstrated ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Experience building positioning and enablement from scratch in a business without established product marketing infrastructure</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Strong written communicator, able to produce polished, executive-ready materials independently</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li><li style="margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="font-size:11pt;white-space:pre-wrap;">Comfort operating within multi-stakeholder program sales cycles, including regulatory and compliance considerations</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> </span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;"><i><em style="font-size:11pt;white-space:pre-wrap;">VulcanForms offers a competitive salary and equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, VulcanForms provides comprehensive benefits including medical, dental, vision, and life insurance; generous paid time off; and a 401(k) plan with company match. </em></i></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;"><i><em style="font-size:11pt;white-space:pre-wrap;">The annual base salary range for this position is $110,400 to $151,800. </em></i></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:left;"><br></p>
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