Director of Sales at Westminster Pet Products
United States
<p style="margin-left:0in;" data-pasted="true">Westminster Pet Products supplies retailers throughout the United States with premium quality treats, chews, training pads, grooming tools, toys, collars and leashes. The company serves a diverse retail landscape including Grocery, Mass, Club, Farm & Ranch, E-commerce, and National Pet Specialty channels.</p><p style="margin-left:0in;">Westminster Pet Products’ vision is to be the most respected and well-run pet supply company in the United States and is committed to operating with the values of integrity, efficiency, accountability, collective intelligence and transparency.</p><p style="margin-left:0in;"><strong> </strong></p><p style="margin-left:0in;"><strong>General Description / Primary Job Functions</strong><strong>:</strong></p><div style="margin-left:0in;"><ul style="list-style-type: disc;margin-left: 0in;"><li style="margin-left:0in;">Deliver profitable sales growth by expanding distribution, increasing assortment, strengthening customer relationships, and executing customer business plans within assigned retail channels.</li><li style="margin-left:0in;">Lead the sales function for the assigned customers across all WPP brands, building partnerships with both broker networks and direct accounts to achieve best-in-class execution and profitable growth. </li><li style="margin-left:0in;">Lead, develop and implement annual business plans to support the WPP growth agenda, tailoring strategies to the unique dynamics of Grocery, Farm & Ranch, and/or National Pet Specialty customers (pricing, promotion, assortment, and supply chain requirements).</li><li style="margin-left:0in;">Own day-to-day account management of all customers assigned, including regular contact with the customer through market tours as well as on site broker/buyer meetings. Cultivate a deep understanding of each customer to maximize WPP’s runway within the brick-and-mortar retail stores. Develop a solid understanding of customer demand and order patterns, including high-volume forecasting, replenishment cycles, and promotional cadence typical of Grocery, Farm & Ranch, and/or National Pet Specialty environments.</li><li style="margin-left:0in;">Drive growth within Grocery, Farm & Ranch and/or National Pet Specialty channels by identifying and securing new opportunities, expanding distribution, and optimizing assortment to meet the needs of retail partners.</li></ul></div><p style="margin-left:0in;"><strong> </strong></p><p style="margin-left:0in;"><strong>Duties & Responsibilities:</strong></p><div style="margin-left:0in;"><ul style="list-style-type: disc;"><li style="margin-left:0in;">Lead sales forecasting, planning and promotional investment strategy and execution for all assigned customers, including management of high-volume promotional calendars, retail specific funding requirements, and ROI optimization across Grocery, Farm & Ranch, and/or National Pet Specialty.</li><li style="margin-left:0in;">Identify, pursue, and secure new business opportunities that expand distribution, assortment, and market penetration within assigned retail channels.</li><li style="margin-left:0in;">Analyze each account’s sales performance and build strategic plans to deliver business growth leveraging syndicated data, customer POS trends and internal sales reporting to identify opportunities and risks.</li><li style="margin-left:0in;">Identify underperforming accounts and work with them to develop and implement programs to improve sales performance including pricing, promotion, assortment and shelving strategies.</li><li style="margin-left:0in;">Travel to customers to conduct planning and performance review meetings, present new products and build business relationships.</li><li style="margin-left:0in;">Assist in building marketing plans and input into new product development ensuring alignment with customer needs, channel requirements, and competitive dynamics within Grocery, Farm & Ranch, and/or National Pet Specialty channels.</li><li style="margin-left:0in;">Share insights and key learnings on existing customer base across the Sales team, including best practices across Grocery, Farm & Ranch, and/or National Pet Specialty channels. </li><li style="margin-left:0in;">Represent the Company at industry trade shows and promotional events.</li><li style="margin-left:0in;">Review monthly sales figures and account progress with senior management, providing clear, actionable insights and recommendations to drive performance.</li><li style="margin-left:0in;">Lead Joint Business Planning (JBP) processes with key Grocery, Farm & Ranch, and/or National Pet Specialty customers, aligning on growth objectives, promotional plans, and execution strategies.</li></ul></div><p style="margin-left:0in;"><strong>Required Skills & Abilities:</strong></p><div style="margin-left:0in;"><ul style="list-style-type: disc;"><li style="margin-left:0in;">The ideal candidate will possess strong experience and demonstrated success within one or more of the following retail channels: Grocery, Farm & Ranch, and National Pet Specialty, with a proven track record of securing new distribution, expanding assortment, and driving profitable growth.</li><li style="margin-left:0in;">Lives the company values: integrity, efficiency, accountability, collective intelligence and transparency.</li><li style="margin-left:0in;">Demonstrated ability to build and achieve sales plans.</li><li style="margin-left:0in;">Demonstrate understanding of Business Plans, P&L management, ROI analysis, promotional investment strategy, budget management and achieving results through others.</li><li style="margin-left:0in;">Strategy development and problem-solving skills.</li><li style="margin-left:0in;">Exceptional negotiation skills.</li><li style="margin-left:0in;">Ability to build positive working relationships, both internally and externally.</li><li style="margin-left:0in;">Ability to effectively present information and negotiate with all levels of management.</li><li style="margin-left:0in;">Excellent communication skills, both verbal and written.</li></ul></div><p style="margin-left:.5in;"><br></p><p style="margin-left:0in;"><strong>Key Leadership skills and Measures for Success:</strong></p><p style="margin-left:0in;">Critical Leadership Capabilities</p><div style="margin-left:0in;"><ul style="list-style-type: disc;margin-left: 0.25in;"><li style="margin-left:0in;">Workload Management / Priority setting </li><li style="margin-left:0in;">Drive for Results</li><li style="margin-left:0in;">Problem Solving</li><li style="margin-left:0in;">Analytical Skills </li><li style="margin-left:0in;">Negotiating</li><li style="margin-left:0in;">Business Acumen</li><li style="margin-left:0in;">Organizational Agility</li><li style="margin-left:0in;">Channel Planning & Best in Class Execution across Grocery, Farm & Ranch, and/or National Pet Specialty channels</li></ul></div><p style="margin-left:0in;"><br></p><p style="margin-left:0in;"><strong>Success Measures:</strong></p><div style="margin-left:0in;"><ul style="list-style-type: disc;margin-left: 0.25in;"><li style="margin-left:0in;">Sales & Profit Targets </li><li style="margin-left:0in;">Forecast accuracy </li><li style="margin-left:0in;">Sales Goals by Direct Account</li><li style="margin-left:0in;">KPI trackers </li><li style="margin-left:0in;">Key account management</li><li style="margin-left:0in;">Brand and product distribution</li></ul></div><p style="margin-left:0in;"><strong> </strong></p><p style="margin-left:0in;"><strong>Education & Experience:</strong></p><div style="margin-left:0in;"><ul style="list-style-type: disc;"><li style="margin-left:0in;">Bachelor’s degree in finance, marketing, business or a related field.</li><li style="margin-left:0in;">Seven or more years of experience in sales, preferably in a business-to-business environment within pet care or consumer packaged goods industry.</li><li style="margin-left:0in;">Proven experience managing and growing national or regional retail accounts within Grocery, Farm & Ranch, and/or National Pet Specialty channels.</li><li style="margin-left:0in;">Previous experience effectively leveraging broker partnerships and direct customer relationships.</li></ul></div><p style="margin-left:.25in;"><strong> </strong></p><p style="margin-left:0in;"><strong>Direct Reports: </strong></p><div style="margin-left:0in;"><ul style="list-style-type: disc;"><li style="margin-left:0in;">None</li></ul></div><p style="margin-left:0in;"><strong> </strong></p><p style="margin-left:0in;"><strong>Direct Relationship with internal positions:</strong></p><div style="margin-left:0in;"><ul style="list-style-type: disc;"><li style="margin-left:0in;">Customer Service</li><li style="margin-left:0in;">Marketing</li><li style="margin-left:0in;">Sales Support</li><li style="margin-left:0in;">Finance/ AR</li><li style="margin-left:0in;">Logistics / Operations</li></ul></div><p style="margin-left:0in;"><strong>Physical Requirements:</strong></p><div style="margin-left:0in;"><ul style="list-style-type: disc;"><li style="margin-left:0in;">Prolonged periods of sitting at a desk and working on a computer.</li><li style="margin-left:0in;">Must be able to lift up to 15 pounds at times. </li><li style="margin-left:0in;">Travel to customers and industry trade shows are required.</li></ul></div>
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